Capital One Brand Corps & St. Joseph's Villa
The Project
Capital One's Brand Corps helped
"We've never had a company invest this kind of time and resources. In my 28 years here, nobody's ever committed like this." -- Ray Pardue, Former CEO
The
The financially-strapped children's nonprofit,
Capital One's Pro Bono Investment
To address fundraising shortcomings, the Capital One Brand Corps leveraged its extensive direct mail experience to help the SJV development department create a more engaging and efficient direct mail program aimed at increasing the number of donors and improving the responses from donors.
The Impact
With support from Capital One, SJV succeeded in significantly raising visibility for the organization among potential donors. In the first year of this new program, revenue from SJV's existing donors increased by 41 percent and overall response to SJV direct mail increased by 51 percent. Since August 2005, Capital One's marketing efforts on behalf of SJV have netted the organization $49,349, representing 245 new donors, 257 additional donations from existing donors and an average dollar per donation well exceeding industry standards.
Established by the Daughters of Charity as an orphanage and school in 1834,
About the Company
In 2002, the Brand Marketing department at Capital One created the Brand Corps - an initiative to provide in-kind creative services that deliver new and sustainable branding and marketing capabilities to nonprofit partners. Since the program's inception, Corps members have contributed 9,733 associate hours - valued at $875,000 - and have provided $472,969 in donated goods (e.g. printing).